Storyteller. Marketer. Strategist.
Long before I strategized my first marketing campaign, I frittered away time rewriting the closing lines of short stories or squabbling with editors about whether ice cream should be hyphenated (it shouldn’t unless you’re using it as a compound modifier).
One thing led to the other. I’ve now spent 10 years using stories, web analytics, and words to reach literally millions of online readers and help generate literal millions of dollars.
News & trade publications
Journalistic content with original reporting to establish brand authority on specific subject matter.
Blog posts & articles
Educational content and research that helps brands rank for information-intent keywords and demonstrate subject-matter expertise.
Lead-generation content
Downloadable content that captures email addresses and helps qualify existing contacts — a.k.a, picture books grownups read at work.
Case studies
Data-driven success stories that demonstrate value for potential leads. Case studies encourage website conversions and facilitate sales.
Sales collateral
Product messaging presentations used to help close
deals at the point of sale.
Dominick Sorrentino 